PR 2.0이라는 화두에 대해 숙고하던 중 발견한 교재이다.
Trevor Cook & Lee Hopkins가 작년 10월 작성한 Social media라는 글인데,
제목이 Social Media or, “How I learned to stop worrying and love communication" 인 것이 이채롭다.
몇가지 인용해보면..
The two biggest and most widely-used Social Media tools are blogging and podcasting. There are currently 58 million blogs, a new blog site is created every second of the day, and 50,000 blogposts (think of a blogpost as an article published by someone on their own website) are published every hour, day and night. The total number of blogs in the world doubles every five months. There are currently in excess of 50,000 podcasts and the number is growing fast, though not as fast as blogs. But podcasts are a powerful communication tool in any company's communication distribution and public relations toolbox, and more and more companies and organizations are turning to them to engage with jaded audiences who are turning away from traditional mainstream media outlets in ever greater numbers.
팟 캐스팅이라....생각지 못했던 영역이다.
전문적인 기업에서 블로그를 하면서 얻는 이익들
• building profile. Blogging is a cheap form of marketing and advertising
• revealing expertise. No imaginable brochure could match the richness of the nearly two thousand posts on our blogs, which give people a real insight (hopefully) into what we do
• networking. Blogging has allowed us to build professional relationships with PR academics and practitioners, business communicators and students around the world
• generating business. Both Lee and Trevor have had businesses approach them to ask for help in understanding and utilising this new way of marketing and conducting business on the internet.
기업들이 팟 캐스팅을 활용한 PR사례
블로그 잘쓰기 10계명
1. Share your expertise – People see blogs as a way of getting depth on a particular subject (often the narrower the better). Whereas traditional media tend to dumb down to maximize audience size, great blogs do the reverse. Specialisation won’t leave you with a mass audience but it will build your standing as an authority, and a loyal following of readers with a similar interest.
2. Share your opinion – Blogs should be factual and you should link to your sources wherever possible; but blogging is not objective — people read bloggers because they value their perspectives. An interesting, thought-provoking point-of-view can be a real value-add on a blog.
3. Post regularly – People won’t read a blog that looks neglected. It is better to put up a series of shorter posts rather than write infrequent lengthier essays.
4. Keep it brief – People do not read large slabs of text on screen. The shorter your post the better, avoid anything longer than 250 words. If you want to provide papers and essays allow people to download and print them.
5. Make it scannable – Break up your text with sub-headings and lists, keep sentences and paragraphs short.
6. Use a consistent style – Your blog will grow on people if it is consistent in tone and style. Generally a less formal, more conversational tone is better on a blog.
7. Provide many links – Blogs provide access to a rich vein of information and viewpoints but only if you link to them. The more you link to other relevant sources the more valuable your blog is to your readers. Bloggers tend to link to people who link to them. Linking to lots of sites will generate more links to you which will be reflected in a higher google ranking for your blog.
8. Use explanatory headings – People will choose to read your post based on the heading. If the heading doesn’t provoke their interest they will move on. Headings and first paragraphs are particularly important because many people will find access your blog through search engines and feed readers. Headings and first paragraphs should tell the whole story, just as they do in newspapers.
9. Respond to comments – Responding encourages people to believe that you value their participation and that encourages them to keep reading, and to promote your efforts to other people.
10. Edit your post. Good writing is good editing. Readers are more tolerant of errors in blogs than in other media, but not much. Frequent spelling and grammatical errors will just make you look stupid and careless.
뭐 정리해보니 새로운 내용은 없습니다만.
영어 공부하는 셈 치고 한번 읽어보면 좋을듯!
Trevor Cook & Lee Hopkins가 작년 10월 작성한 Social media라는 글인데,
제목이 Social Media or, “How I learned to stop worrying and love communication" 인 것이 이채롭다.
몇가지 인용해보면..
The two biggest and most widely-used Social Media tools are blogging and podcasting. There are currently 58 million blogs, a new blog site is created every second of the day, and 50,000 blogposts (think of a blogpost as an article published by someone on their own website) are published every hour, day and night. The total number of blogs in the world doubles every five months. There are currently in excess of 50,000 podcasts and the number is growing fast, though not as fast as blogs. But podcasts are a powerful communication tool in any company's communication distribution and public relations toolbox, and more and more companies and organizations are turning to them to engage with jaded audiences who are turning away from traditional mainstream media outlets in ever greater numbers.
팟 캐스팅이라....생각지 못했던 영역이다.
전문적인 기업에서 블로그를 하면서 얻는 이익들
• building profile. Blogging is a cheap form of marketing and advertising
• revealing expertise. No imaginable brochure could match the richness of the nearly two thousand posts on our blogs, which give people a real insight (hopefully) into what we do
• networking. Blogging has allowed us to build professional relationships with PR academics and practitioners, business communicators and students around the world
• generating business. Both Lee and Trevor have had businesses approach them to ask for help in understanding and utilising this new way of marketing and conducting business on the internet.
기업들이 팟 캐스팅을 활용한 PR사례
- General Motors http://fastlane.gmblogs.com/archives/2005/02/cadillac_buick_1.html
- McDonalds http://www.mcdonalds.com/corp/podcasts.html
- IBM https://www-8.ibm.com/e-business/au/podcast/podcast_john.html
블로그 잘쓰기 10계명
1. Share your expertise – People see blogs as a way of getting depth on a particular subject (often the narrower the better). Whereas traditional media tend to dumb down to maximize audience size, great blogs do the reverse. Specialisation won’t leave you with a mass audience but it will build your standing as an authority, and a loyal following of readers with a similar interest.
2. Share your opinion – Blogs should be factual and you should link to your sources wherever possible; but blogging is not objective — people read bloggers because they value their perspectives. An interesting, thought-provoking point-of-view can be a real value-add on a blog.
3. Post regularly – People won’t read a blog that looks neglected. It is better to put up a series of shorter posts rather than write infrequent lengthier essays.
4. Keep it brief – People do not read large slabs of text on screen. The shorter your post the better, avoid anything longer than 250 words. If you want to provide papers and essays allow people to download and print them.
5. Make it scannable – Break up your text with sub-headings and lists, keep sentences and paragraphs short.
6. Use a consistent style – Your blog will grow on people if it is consistent in tone and style. Generally a less formal, more conversational tone is better on a blog.
7. Provide many links – Blogs provide access to a rich vein of information and viewpoints but only if you link to them. The more you link to other relevant sources the more valuable your blog is to your readers. Bloggers tend to link to people who link to them. Linking to lots of sites will generate more links to you which will be reflected in a higher google ranking for your blog.
8. Use explanatory headings – People will choose to read your post based on the heading. If the heading doesn’t provoke their interest they will move on. Headings and first paragraphs are particularly important because many people will find access your blog through search engines and feed readers. Headings and first paragraphs should tell the whole story, just as they do in newspapers.
9. Respond to comments – Responding encourages people to believe that you value their participation and that encourages them to keep reading, and to promote your efforts to other people.
10. Edit your post. Good writing is good editing. Readers are more tolerant of errors in blogs than in other media, but not much. Frequent spelling and grammatical errors will just make you look stupid and careless.
뭐 정리해보니 새로운 내용은 없습니다만.
영어 공부하는 셈 치고 한번 읽어보면 좋을듯!
